Tuesday, May 15, 2012

Animation Analysis

This project has been a major learning experience. All of my drafts have changed dramatically and there has been work in every aspect of this small two minute simple animation! Finding the right song was a challenge. The project is to show how a spirits company works and how it is partnered with veterans charities to help veterans integrate back into American life once they return home. It is a full-circle project with this spirits company and it is important that consumers understand their mission and its great impact on society. With this said, I helped write a storyline and storyboarded this video with simple animations to get these messages across. With very little experience in After Effects, I had to come up with concepts and then learn how to animate them on screen. I think there is dramatic improvement from the first draft to the second draft—I pretty much learned how to use the programs in my first attempt. The video is simple but the message is bold.

The video is still yet to be finished and I will be helping Situ8 finish up this project next week. They are in the middle of many projects and unfortunately did not have time this semester to keep me working on a consistent basis. I learned how to communicate in an internship role where the communication is not an ideal situation. I learned how to take criticism and keep working. And I learned how to use a program that adds a great tool to my toolbox!

Erika