Animation Analysis

This project has been a major learning experience. All of my drafts have changed dramatically and there has been work in every aspect of this small two minute simple animation! Finding the right song was a challenge. The project is to show how a spirits company works and how it is partnered with veterans charities to help veterans integrate back into American life once they return home. It is a full-circle project with this spirits company and it is important that consumers understand their mission and its great impact on society. With this said, I helped write a storyline and storyboarded this video with simple animations to get these messages across. With very little experience in After Effects, I had to come up with concepts and then learn how to animate them on screen. I think there is dramatic improvement from the first draft to the second draft—I pretty much learned how to use the programs in my first attempt. The video is simple but the message is bold.

The video is still yet to be finished and I will be helping Situ8 finish up this project next week. They are in the middle of many projects and unfortunately did not have time this semester to keep me working on a consistent basis. I learned how to communicate in an internship role where the communication is not an ideal situation. I learned how to take criticism and keep working. And I learned how to use a program that adds a great tool to my toolbox!

Erika

Second Video Draft

https://vimeo.com/41892488

First Video Draft

https://vimeo.com/38662424

Storyline

sketches gone digital

Salute American sketches gone digital, next step in the process: animation

Situ8/SaluteAmerican

Internship for the month of February 2012

My internship with Situ8 Experiential Agency in Chicago has really grown into a learning experience on multiple levels. I began as a creative intern, planned to do some video, photo and design work for their new website. The small agency, with a very progressive spark, let me in on an upcoming project. Well, you can call it more than a project. It is a new corporation in its entirety, launching products on a platform with a mission to support American veterans with a long-term plan.  My job has been to understand the mission of this new beverage corporation and the big picture of how their business will be ran—it is commerce with a purpose.

My first few weeks were dedicated to social networking and creating a tribe of connections through twitter. I learned about many veterans groups and journalists that work solely for veteran causes. I also put together a list of American-made products that pride themselves on being just that. This beverage corp. is also one that is aiming to distill, package, and produce solely in the U.S. Learning how successful companies use their social and environmental platforms to do business and to market themselves would be a crucial thing to understand. In addition, if a few very credible sources find my product and tweet about it, they are essentially doing all of the work for me, as their followers are automatically interested in what they are saying. I believe these are called "Culture Makers".

The last two weeks of my internship have been working on a video brief for the beverage company's mission. It is to be a short animated film that relays their mission through a simple storyline. I started with working on the wording and creative storyboard process and am now working in Adobe After Effects to put the project on screen. Here are some notes and process work.

Crunch Time. I'd rather have a Crunch Bar.